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Certified Marketing Manager (Level 2)
Certified Marketing Manager (Level 2)
Introduction
This Certification Program is a core certification program of the American Certification Institute. This program offers the designation of CMM (Certified Marketing Manager) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The MMBOK is supported by six modules of study material for the CMM.
Modules for Certification
The certification program consists of six modules and an 80 question multiple choice examination prepared from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).
Candidates may complete the modules in any order. However, the suggested sequence is spelled out below.
Module 1 Contemporary Management
Module 2 Human Resource Management
Module 3 Information Systems for Managers
Module 4 Negotiation and Conflict Resolution
Module 5 Leadership and Motivation in Organizations
Module 6 Strategic Management
Examination
Exam questions are multiple choice.The multiple choice examinations include questions relating to definitions, understandings of concepts, discussion of the relative merits of various issues, as well as development of approaches to hypothetical situations. A list of sample questions is available from the American Certification Institute.
Professional Designations
Successful candidates are granted the designation of CMM. The designation CMM may be used just as similar recognitions are employed in accounting, insurance, medicine, law, and other professions. Either the full expression or the initials may be used after the individual's name on business cards, stationery, etc.
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